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Where the hell are you?

Welcome back intrepid readers ๐Ÿ˜Š


The story thus far: cost base mapped, revenue targets locked in, capacity assessed.

Let the fun begin. What? You weren't having fun before, all those numbers and business drivers?

Sorry, not sorry ๐Ÿ˜

Alright! Time for your Marketing plan- let's find the customers to make this thing a reality.

Today let's look at 3 key elements of the plan:

๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ป๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ &ย ๐—ฑ๐—ฒ๐—บ๐—ผ๐—ด๐—ฟ๐—ฎ๐—ฝ๐—ต๐—ถ๐—ฐ๐˜€

Dive into your customer mix, who are your most profitable clients?

Not necessarily the big spenders, analyse your sales by client, and look at their demographics to help us build this effective marketing campaign, this will help you maximise profit.

๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—น๐—ถ๐—ป๐—ฒ๐˜€

This is obviously linked to customer mix โ€“ where is the money coming from?

Same game plan, analyse your sales to sharpen your focus, put your efforts into the cash cows, and minimize the attention you give to low-margin items when they do not lead to high-profit sales.

๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ต๐—ฎ๐—ป๐—ป๐—ฒ๐—น๐˜€

Where are your leads are coming from?

Maybe not all digital, there is a reason that old-school methods are still used โ€“ itโ€™s all a question of how and where you find your profitable customers.

There are analytics available for most channels, and platforms such as Maralytics to dive into your lead sources. Take the time to learn what the numbers mean, so you can maximise the impact of your marketing dollar

Next episode -

The old school sorta almost technical foundation of the plan: AIDA and OAMC.

Don't panic, it will all make sense.

Or you can reach out to me today and we can start working on your plans now ๐Ÿ˜€

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