Time to show us what you’ve got! Every platform has its own way of doing this, but there are some non-negotiable elements that are platform-agnostic:
No jargon – Please use language your subscribers can relate to. Keep it as simple as possible.
Use visuals for POP! – Images are a great way to break up big blocks of text and can convey just as much info.
You need a hook (a catchy subject line) – This is THE most important part, it will determine whether or not people read your email.
Stay on brand – I cannot overemphasise this. Be consistent in your email design, voice, and frequency.
Don’t get half-smart with unsubscribe – Anti-spam laws are no joke, so be sure to have a visible unsubscribe button or link in the footer.
Not sure how to get started? Try some of these ideas to kick-start your creative process:
Introduction/relaunch of your brand and awesome solution
New arrivals / Product launches
“We miss you” emails to customers who haven’t bought for some time
Seasonal discounts/Holiday specials
Re-orders / Back-in stock notifications
Industry news
Staff updates
Comentarios