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Is Your Business Running You?
5 Warning Signs You Need Better Systems. Are you constantly putting out fires in your business? Do you feel like you're working harder than ever but not seeing the results in your bottom line? These could be signs that your business systems aren't serving you—and it's time for an overhaul. Let me tell you about Sarah*. She runs a graphic design business in Melbourne. When she first came to see me, she was working twelve-hour days, six days a week. Her business was growing. Cl

Kelby Williams
Dec 8, 20258 min read


Is your funnel really a Sieve?
Is Your Marketing Funnel Stuck in the Past? You remember the classic marketing funnel, right? The one where customers move neatly from...

Kelby Williams
Aug 11, 20252 min read


Unlock your Potential!
Unlocking Potential: Innovative Business Scalability Solutions for Sustainable Growth in a Competitive Landscape Now more than ever, the...

Kelby Williams
Aug 4, 20254 min read


OK I think i get gamification, but how do I use it?????
Cool, so I get what it is, but how do I use gamification in my business? There are so many ways to use this in your business. In fact,...

Kelby Williams
Jan 28, 20252 min read


So, what is gamification?
Ok, so gamification sounds interesting. Maybe. But what is it? Great question! It's really all about making things fun. You remember fun,...

Kelby Williams
Jan 22, 20251 min read


Gamification? It's not Corporate mafia sorcery
Have fun and grow your business: Exploring the power of Gamification Gamification is a powerful tool for businesses in many industries....

Kelby Williams
Jan 20, 20251 min read


2025 – Where’s your Roadmap to Success?
Our business environment is dynamic. If you want to succeed in 2025 you need a plan that addresses your unique challenges and...

Kelby Williams
Jan 13, 20255 min read


What do you need to hit those targets?
The physical and tech tools you need to make your products or deliver your services—are another key piece of the puzzle. This includes...

Kelby Williams
Nov 20, 20241 min read


Growth? How are you going to pay for that?
Dear reader, the story continues in Part 2 of our efforts to lay the foundations of our awesome 2025 growth plans..... Cashflow: Keeping...

Kelby Williams
Nov 18, 20242 min read


Seriously, what is your capacity to grow?
Business Capacity in Australia: Workforce, Cashflow, and Means of Production In this next series of articles, I am going to dive into...

Kelby Williams
Nov 15, 20242 min read


Feeling Invisible?
Afraid you’re losing clients to competitors? Not sure why that’s happening? The chances are it’s not your pricing, or your service,...

Kelby Williams
Oct 22, 20245 min read


Better, faster results from your marketing?
Do you want special words you can use to attract people to your content? Are you obsessed with getting in front of prospective clients?...

Kelby Williams
Aug 28, 20241 min read


So, you want more customers.........
Previously on Adaptique the Blog, we dived into your Marketing Plan... Now for the framework: OAMC and AIDA Who doesn’t love a good...

Kelby Williams
Jun 5, 20242 min read


Where the hell are you?
Welcome back intrepid readers 😊 The story thus far: cost base mapped, revenue targets locked in, capacity assessed. Let the fun begin....

Kelby Williams
May 21, 20242 min read


Show me the MONEY!!!!!
Dear readers, in the previous episode we left out valiant business owner looking at a pile of expenses, realising how much they needed to...

Kelby Williams
May 17, 20241 min read


New Financial Year - New You!!!!!!
Yeah I know, you are worried about 30 June, tax planning, etc etc etc. You need to lift your head a little and look at the next Finacial...

Kelby Williams
May 14, 20241 min read


Dorothy was right, networking is the key.
Connecting Success: Why Networking Matters In the vast land down under, where kangaroos hop and koalas snooze, small businesses are like...

Kelby Williams
Jan 15, 20243 min read


c'mon c'mon let's stick together............
Forging Strong Alliances: The Power of Strategic Business Partnerships In today's competitive business landscape, we are constantly...

Kelby Williams
Nov 23, 20233 min read


Staff!?!?! How do I keep them on track?
Rewarding team performance, KPI’s & OKR’s We all know the challenge of trying to align team skills and efforts to business outcomes and...

Kelby Williams
Nov 20, 20232 min read


I want it all, I want it all, I want it all, and I want it now!!!!!
Unlock Success: Growth Strategies for Now!!!!!!!!!!! In today's competitive business landscape, we are constantly seeking ways to unlock...

Kelby Williams
Nov 16, 20233 min read
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