Better, faster results from your marketing?
Do you want special words you can use to attract people to your content? Â Are you obsessed with getting in front of prospective clients?...
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Kelby Williams
Jun 52 min
So, you want more customers.........
Previously on Adaptique the Blog, we dived into your Marketing Plan... Now for the framework: OAMC and AIDA Who doesn’t love a good...
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Kelby Williams
May 212 min
Where the hell are you?
Welcome back intrepid readers 😊 The story thus far: cost base mapped, revenue targets locked in, capacity assessed. Let the fun begin....
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Kelby Williams
May 171 min
Show me the MONEY!!!!!
Dear readers, in the previous episode we left out valiant business owner looking at a pile of expenses, realising how much they needed to...
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Kelby Williams
May 141 min
New Financial Year - New You!!!!!!
Yeah I know, you are worried about 30 June, tax planning, etc etc etc. You need to lift your head a little and look at the next Finacial...
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Kelby Williams
Jan 153 min
Dorothy was right, networking is the key.
Connecting Success: Why Networking Matters In the vast land down under, where kangaroos hop and koalas snooze, small businesses are like...
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Kelby Williams
Nov 23, 20233 min
c'mon c'mon let's stick together............
Forging Strong Alliances: The Power of Strategic Business Partnerships In today's competitive business landscape, we are constantly...
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Kelby Williams
Nov 20, 20232 min
Staff!?!?! How do I keep them on track?
Rewarding team performance, KPI’s & OKR’s We all know the challenge of trying to align team skills and efforts to business outcomes and...
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Kelby Williams
Nov 16, 20233 min
I want it all, I want it all, I want it all, and I want it now!!!!!
Unlock Success: Growth Strategies for Now!!!!!!!!!!! In today's competitive business landscape, we are constantly seeking ways to unlock...
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Kelby Williams
Nov 3, 20231 min
What!!! They only bought one thing? But…. you have so much more on the shelf for them.
An upsell strategy is a technique used by businesses to encourage customers to purchase additional products or services that complement...
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Kelby Williams
Oct 27, 20233 min
I can't keep my team together!!!!!!!!!!!!!
Boosting Business Success: Proven Employee Satisfaction Strategies for SME In today's competitive business landscape, success is not just...
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Kelby Williams
Oct 6, 20231 min
New stuff? What, more new stuff?!!?!?
Yes, NEW STUFF. Hey, just checking in from day 2 at DMA 2023 at the Gold Coast. What’s DMA 2023 I hear you ask. Well, maybe one of you...
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Kelby Williams
Aug 3, 20232 min
Coach? You have a Business Coach? What’s wrong with you?!?!?!
Business coaches. Consultants. Advisors. Call them what you like, it seems they are everywhere. But do you really need one? I was talking...
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Kelby Williams
Jul 20, 20231 min
Numbers are boring, right? Say hello to my little friend ROI
Let’s get unboring 😊 Return on investment. It's one of the key numbers that matters. It’s what drives everything we do in business,...
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Kelby Williams
Jun 29, 20231 min
Niches - buzzword or legit tactic?
Niching. Sigh....... Dante St James' post the other day got me pondering, and then Rhonwyn Learner put in her $0.05 worth. So stay with...
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Kelby Williams
Jun 5, 20232 min
YAY it’s almost TAX TIME! So let's not talk about tax.
Let’s start planning your next magnificent 12 months instead 😊 Why?!?!?!?!! Because by now you should have a solid picture of what your...
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Kelby Williams
May 29, 20231 min
Marketing Plan? Isn't that just a couple of Facebook ads and a dance on TikTok once a week?
I had the pleasure of speaking with the dynamic people at Australian Local Business Network last week, running through some of the...
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Kelby Williams
May 24, 20231 min
How small do you have to be to avoid the upcoming climate risk reporting regime?
Last week I had the privilege to attend an industry breakfast, hosted by Ai Group, which looked at Industry 4.0 and sustainable...
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Kelby Williams
May 22, 20232 min
Please can we have some help......
A bit of a segue into a rarely structured part of your marketing plan – Sponsorship and Donations. Supporting the community which...
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Kelby Williams
May 15, 20232 min
Show Me The Money
Show me the money. That's why we are here 😊 So, let’s talk about some of the psychology behind common pricing tactics, and how you can...
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