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Coach? You have a Business Coach? What’s wrong with you?!?!?!
Business coaches. Consultants. Advisors. Call them what you like, it seems they are everywhere. But do you really need one? I was talking...

Kelby Williams
Aug 3, 20232 min read
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Numbers are boring, right? Say hello to my little friend ROI
Let’s get unboring 😊 Return on investment. It's one of the key numbers that matters. It’s what drives everything we do in business,...

Kelby Williams
Jul 20, 20231 min read
25 views
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Niches - buzzword or legit tactic?
Niching. Sigh....... Dante St James' post the other day got me pondering, and then Rhonwyn Learner put in her $0.05 worth. So stay with...

Kelby Williams
Jun 29, 20231 min read
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YAY it’s almost TAX TIME! So let's not talk about tax.
Let’s start planning your next magnificent 12 months instead 😊 Why?!?!?!?!! Because by now you should have a solid picture of what your...

Kelby Williams
Jun 5, 20232 min read
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Marketing Plan? Isn't that just a couple of Facebook ads and a dance on TikTok once a week?
I had the pleasure of speaking with the dynamic people at Australian Local Business Network last week, running through some of the...

Kelby Williams
May 29, 20231 min read
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How small do you have to be to avoid the upcoming climate risk reporting regime?
Last week I had the privilege to attend an industry breakfast, hosted by Ai Group, which looked at Industry 4.0 and sustainable...

Kelby Williams
May 24, 20231 min read
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Please can we have some help......
A bit of a segue into a rarely structured part of your marketing plan – Sponsorship and Donations. Supporting the community which...

Kelby Williams
May 22, 20232 min read
40 views
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Show Me The Money
Show me the money. That's why we are here 😊 So, let’s talk about some of the psychology behind common pricing tactics, and how you can...

Kelby Williams
May 15, 20232 min read
35 views
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Business Planning
We all should do it. We rarely do. The market, our competitors, our finances, our operational capacity. Your goal should be to identify...

Kelby Williams
May 11, 20231 min read
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Email Marketing - Step 7: Run complementary marketing campaigns
Depending on your goals, complement your electronic direct mail campaign with campaigns on other media channels, such as remarketing...

Kelby Williams
Mar 3, 20231 min read
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Email Marketing - Step 6: Enable tracking
If you are running a marketing campaign of any kind, you must be tracking the outcome. Without analytics, you can’t fully understand how...

Kelby Williams
Mar 1, 20231 min read
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Email Marketing - Step 5: Set up your autoresponders
These are your best friend when done right. They are emails that are sent automatically based on the triggers you set, such as: A...

Kelby Williams
Feb 27, 20231 min read
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Email Marketing - Step 4: Build your Campaign
Time to show us what you’ve got! Every platform has its own way of doing this, but there are some non-negotiable elements that are...

Kelby Williams
Feb 24, 20231 min read
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Email Marketing - Step 3: Hit the right targets
Ok, now let’s start talking to the right people. You want to deliver content that is interesting and applicable, so you need to segment...

Kelby Williams
Feb 22, 20231 min read
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Email Marketing - Step 2: Build your list
Your list is the key to your success. Make sure the names and addresses on your database are legitimate, and that you are consistently...

Kelby Williams
Feb 20, 20232 min read
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Email Marketing - Step 1: Choose an email service provider
To do this effectively you need to move away from a spreadsheet and invest in an email marketing platform – you will need and use tools...

Kelby Williams
Feb 20, 20231 min read
37 views
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Email Marketing
How do you reach all those eager customers who want to know more about your awesome offer? Following on with our 2023 series – let’s have...

Kelby Williams
Feb 20, 20232 min read
29 views
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Planning for 2023 Part 6 - Let's talk cashflow budgets
Planning for 2023 Part 6 - Let's talk cashflow budgets. A plan of what you are going to achieve on a CASH basis.

Kelby Williams
Jan 3, 20232 min read
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Planning for 2023 Part 5 - Marketing AIDA
Planning for 2023 Part 5 - Marketing AIDA. Don't forget to stay consistent with your brand in all of this creative awesomeness!

Kelby Williams
Jan 2, 20232 min read
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Planning for 2023 Part 4 - Marketing OAMC
Planning for 2023 Part 4 - Marketing OAMC. Who doesn’t love a good acronym?

Kelby Williams
Jan 1, 20232 min read
3 views
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