Cashflow Planning

Business coaches. Consultants. Advisors. Call them what you like, it seems they are everywhere. But do you really need one? I was talking...

Let’s get unboring 😊 Return on investment. It's one of the key numbers that matters. It’s what drives everything we do in business,...

Niching. Sigh....... Dante St James' post the other day got me pondering, and then Rhonwyn Learner put in her $0.05 worth. So stay with...

Let’s start planning your next magnificent 12 months instead 😊 Why?!?!?!?!! Because by now you should have a solid picture of what your...

I had the pleasure of speaking with the dynamic people at Australian Local Business Network last week, running through some of the...

Last week I had the privilege to attend an industry breakfast, hosted by Ai Group, which looked at Industry 4.0 and sustainable...

A bit of a segue into a rarely structured part of your marketing plan – Sponsorship and Donations. Supporting the community which...

Show me the money. That's why we are here 😊 So, let’s talk about some of the psychology behind common pricing tactics, and how you can...

We all should do it. We rarely do. The market, our competitors, our finances, our operational capacity. Your goal should be to identify...

Depending on your goals, complement your electronic direct mail campaign with campaigns on other media channels, such as remarketing...

If you are running a marketing campaign of any kind, you must be tracking the outcome. Without analytics, you can’t fully understand how...

These are your best friend when done right. They are emails that are sent automatically based on the triggers you set, such as: A...

Time to show us what you’ve got! Every platform has its own way of doing this, but there are some non-negotiable elements that are...

Ok, now let’s start talking to the right people. You want to deliver content that is interesting and applicable, so you need to segment...

Your list is the key to your success. Make sure the names and addresses on your database are legitimate, and that you are consistently...

To do this effectively you need to move away from a spreadsheet and invest in an email marketing platform – you will need and use tools...

How do you reach all those eager customers who want to know more about your awesome offer? Following on with our 2023 series – let’s have...

Planning for 2023 Part 6 - Let's talk cashflow budgets. A plan of what you are going to achieve on a CASH basis.

Planning for 2023 Part 5 - Marketing AIDA. Don't forget to stay consistent with your brand in all of this creative awesomeness!

Planning for 2023 Part 4 - Marketing OAMC. Who doesn’t love a good acronym?