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Email Marketing - Step 6: Enable tracking

If you are running a marketing campaign of any kind, you must be tracking the outcome. Without analytics, you can’t fully understand how your campaigns are impacting your marketing objectives. Here are some of the key metrics you should be tracking for your EDM marketing campaign:

  • Open rate – How many people open your email?

  • Clickthrough rate (CTR) – How many people click on a link in your email?

  • Click-to-open rate – Compares the number of unique clicks to unique opens.

  • List growth rate – How many new people subscribe from your list?

  • Email sharing rate – How many people are sharing your email?

  • Unsubscribe rate – How many people unsubscribe from your list?

Most email platforms will be able to give you this information – coupled with Google Analytics, you should be able to track all the metrics you need to measure the success of your EDM marketing campaigns.

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