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Email Marketing - Step 7: Run complementary marketing campaigns

Depending on your goals, complement your electronic direct mail campaign with campaigns on other media channels, such as remarketing pay-per-click ads, social media posts, SMS remarketing, web push notifications, print advertising, or other offline strategies.

For example, if you’re promoting a new product launch and you’ve sent an email blast to your list, you can follow it up with targeted social media ads, SMS reminders on launch day, as well an advertisement in a magazine.

EDM and email marketing campaigns give you the chance to build a continuous personalised brand experience.

It’s all about creating trust and building relationships with your customers that convert to sales.

If you want to dive into this in more detail…

or you need help applying this to your business

reach out to me.

Kelby Williams

Principal Consultant | Adaptique

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