These are your best friend when done right. They are emails that are sent automatically based on the triggers you set, such as:
A specific action, for example, when someone opts into your list - a welcome email is sent.
Timed release, such as a discount code being sent a week after signing up to your list.
Some ideas to help you build them into your campaign:
Birthday greetings – an oldie but a goodie
Bills, receipts, shipping confirmations, and other transactional emails
Product recommendations
Content built around visitor behaviour on your eCommerce website - heatmapping helps here.
Abandoned cart reminders
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