Email Marketing - Step 5: Set up your autoresponders

These are your best friend when done right. They are emails that are sent automatically based on the triggers you set, such as:

• A specific action, for example, when someone opts into your list - a welcome email is sent.

• Timed release, such as a discount code being sent a week after signing up to your list.

Some ideas to help you build them into your campaign:

• Birthday greetings – an oldie but a goodie

• Bills, receipts, shipping confirmations, and other transactional emails

• Product recommendations

• Content built around visitor behaviour on your eCommerce website - heatmapping helps here.

• Abandoned cart reminders