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Planning for 2023 Part 5 - Marketing AIDA

Updated: Jun 5

I promised to delve a little into AIDA so here we go 😀

Don't forget to stay consistent with your brand in all of this creative awesomeness!!!!!!!!!!!!!!!!!

AIDA is the core of your message, and it stands for:


𝗔ttention

𝗜nterest

𝗗esire

𝗔ction


As I mentioned in my last post, "ideally your message should get people’s attention, hold their interest, create desire and obtain action", so let's look at these elements.


𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 – The marketplace is noisy – a lot of competition for ATTENTION. So, how are you going to get your client's attention? Is your appeal going to be rational, humorous, or moral? Take some time to research which approach triggers a response from your target audience.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁 – Are you going to engage them by asking them to draw conclusions, or simply provide an answer for them? Research indicates that asking people to think about your content, and reach their own conclusions, is a more appealing and effective approach.

𝗗𝗲𝘀𝗶𝗿𝗲 - Why are they going to choose your solution over another? Is it pricing, product features, or your service? Pick your winning edge and promote it now. Here is where your market research comes to the fore. Or when you realise you need to do some 🙂

𝗔𝗰𝘁𝗶𝗼𝗻 – Give them a way and a reason to engage with you and buy now - you need a clear, obvious CTA (call to action). Landing pages with booking links, buy-now buttons, subscription offers, free newsletters, or limited-time offers... Whatever it is that you are trying to get them to engage with - 𝗽𝘂𝘁 𝗶𝘁 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲. I have seen a lot of websites, ad campaigns, and email campaigns where the CTA is not obvious, a bit hidden, or even absent. Don't be that business 😇

𝗡𝗢𝗪 we can start putting this all together, so on in my next post, we will have a quick chat about building the cash flow which shows what the outcome of all your hard work is going to look like in dollar terms! YAY!


𝗔𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 - 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗶𝘀 𝗶𝗻 𝗱𝗲𝘁𝗮𝗶𝗹, 𝘄𝗮𝗻𝘁 𝘀𝗼𝗺𝗲 𝗵𝗲𝗹𝗽, 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯, 𝗵𝗶𝘁 𝗺𝗲 𝘂𝗽 𝘃𝗶𝗮 𝗗𝗠 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹 𝗮𝘁 𝗸𝗲𝗹𝗯𝘆@𝗮𝗱𝗮𝗽𝘁𝗶𝗾𝘂𝗲.𝗰𝗼𝗺.𝗮𝘂


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