Kelby WilliamsMay 212 min readWhere the hell are you?Welcome back intrepid readers 😊 The story thus far: cost base mapped, revenue targets locked in, capacity assessed. Let the fun begin....
Kelby WilliamsJul 20, 20231 min readNumbers are boring, right? Say hello to my little friend ROILet’s get unboring 😊 Return on investment. It's one of the key numbers that matters. It’s what drives everything we do in business,...
Kelby WilliamsJan 3, 20232 min readPlanning for 2023 Part 6 - Let's talk cashflow budgetsPlanning for 2023 Part 6 - Let's talk cashflow budgets. A plan of what you are going to achieve on a CASH basis.
Kelby WilliamsJan 2, 20232 min readPlanning for 2023 Part 5 - Marketing AIDAPlanning for 2023 Part 5 - Marketing AIDA. Don't forget to stay consistent with your brand in all of this creative awesomeness!
Kelby WilliamsJan 1, 20232 min readPlanning for 2023 Part 4 - Marketing OAMCPlanning for 2023 Part 4 - Marketing OAMC. Who doesn’t love a good acronym?
Kelby WilliamsDec 31, 20222 min readPlanning for 2023 Part 3 - MarketingPlanning for 2023 Part 3 - Marketing. Let's find the customers to make this thing a reality.