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Planning for 2023 Part 3 - Marketing

Updated: Jun 5

So far in our plan for 2023 success, we have mapped out our cost base, target revenue, and capacity requirements. Now the fun continues. What? You weren't having fun before, all those numbers and business drivers? Sorry, not sorry 😁

Marketing plan time - let's find the customers to make this thing a reality.

Today let's look at 3 key elements of the plan:

  • 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 & 𝗱𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀

Dive into your customer mix, who are your most profitable clients?

They are not necessarily the big spenders, so analyse your sales by client, and look at their demographics to help us build this effective marketing campaign, this will help you maximise profit.

  • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗻𝗲𝘀

This is obviously linked to customer mix – where is the money coming from?

It’s the same philosophy, analyse your sales to sharpen your focus, put your efforts into the cash cows, and minimize the attention you give to low-margin items when they do not lead to high-profit sales.

  • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀

Do you know where your leads are coming from?

It’s not all digital, there is a reason that old-school methods are still used – it’s all a question of how and where you find your profitable customers.

There are analytics available for most channels, and platforms such as Maralytics to dive into your lead sources. Take the time to learn what the numbers mean, so you can maximise the impact of your marketing dollar.

Next episode -

The kinda technical foundation of the plan: AIDA and OAMC.

Don't panic, it will all make sense in the next episode.

Or you can reach out to me today and we can start working on your plans now 😀

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