As promised it's marketing plan basics - a numbers-free day!
𝗢𝗔𝗠𝗖 𝗮𝗻𝗱 𝗔𝗜𝗗𝗔 - Who doesn’t love a good acronym 😊
Now, there are lots of voluminous texts on this subject, so I’ll try to distill some key points for you to research and implement 😊 Don’t forget that you are allowed to run multiple campaigns for different product lines/solutions.
First things first - You need to define OAMC for your business;
𝗢𝗳𝗳𝗲𝗿 – What is it you actually do? What is/are the solution/s you offer for your client’s problem? You need to be clear about the details – what makes you the solution to their problem? This clarity helps you avoid attracting people who are not your ideal client, and puts you front and centre with those who are – which is the whole point of the campaign.
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 – who are your customers? Demographics? Got some ABS data to help refine that targeting? Look at your customer base – who are your profitable clients (you have this data from earlier exercises 😊 ). While you are at it, get hold of the ABS data for your region and markets – what does it tell you about where your ideal client lives?
𝗠𝗲𝘀𝘀𝗮𝗴𝗲 – How are you communicating your awesome solution? AIDA is your framework 😊 When you are crafting your copy do it with purpose and clarity. Are you trying to establish authority, extolling the virtues of a new product, or reinforcing a tried and true solution? Each has its own flavour and audience, so be specific with your approach. Mixing your message is a sure-fire kiss of death.
𝗖𝗵𝗮𝗻𝗻𝗲𝗹 – Where are you spreading the good words? See the Audience above to get a sense of where and how you can get in front of your clients. Please remember that despite the many platforms available to us, digital is not the only medium. Not everyone can be reached through their phone – you might need to (shock, horror) put something physical in their letterbox. And on the topic of the message, ideally, your message should get people’s attention, hold their interest, create desire and obtain action.
This is a nice segue into our AIDA post…coming soon 😇
Chat then, and don't forget - if you want to get motoring along in 2023 reach out - DM me, or hit me up at kelby@adaptique.com.au
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